In partnership with the AFL, Gatorade wanted to promote its G100 Sprint event to 14-18 year-olds to run on the MCG on Grand Final day. We recommended a digital first strategy utilising the AFL’s social media channels, AFL Record and we created Registration page on the AFL website. A bespoke logo and creative was established to promote the event utilising the colour and imagery.

SCOPE
Logo design, Identity design, Brand development, HTML5 animation, Digital design, LED signage design, Content creation, EDM coding