I was briefed by DMC Sport to refresh their brand and establish a brand strategy. To start the project I took them through a workshop to establish their guiding principles before I set about developing a strong brand that communicated their brand values. It was very important that they had a brand that communicated who they were as a business as they push into new markets. I created a system that can be easily adapted using different colours, shapes and images to communicate different value propositions to a broad range of new and existing clients.

SCOPE
Logo design, Identity design, Brand development, Digital design, Print design, Copy writing, Web design, Web development