After Foxtel exited sponsoring the Footy Festival, it was my role to update the creative with a new fresher look to appeal to young families and kids to visit the AFL Live Site during Grand Final week. A cleaner, friendlier style was established and rolled out across digital, print, web design, wayfinding and other collateral to promote the event.

SCOPE
Logo design, Identity design, Brand development, HTML5 animation, Digital design, LED signage design, Print design, Clothing design