The Essendon Football Club engaged AFL Creative to create their 2019 Membership Campaign to engage with new and existing fans of the club to join the club for the 2019 AFL season. The client wanted to combine number elements in the creative to promote the various parts of their organisation. By creating a modular system for their creative, the club would be able to utilise a variety of different images and elements to promote the Essendon Football Club. As part of the look and feel I art directed the photoshoot with players and fans that are included in the creative.

SCOPE
Logo Design, Identity Design, Brand Development, HTML5 Animation, Editorial Design, Digital Design, LED Signage Design, Print Design, Large-scale Signage, EDM Coding.